30.05.12 news

• In Checking of staff social media posts to rise Chris Griffith writes in The Australian "Gartner is predicting that monitoring of staff social media activity will become a legitimate part of a corporation's IT operations in the same vein as their monitoring of internal computer usage." >>Always consider what you post publicly.
• The Southcoast Business Bulletin reports: Social media and hiring: laws are changing rapidly "There may be a temptation to use Google or Facebook for researching the applications you receive. Be careful. It could come back to haunt you. >>Not only should you be careful what you look for, you should be mindful of what you post.
• SBS World News Australia observes New York to become global high-tech centre  "Proponents say New York, home to powerful global companies and now exploding with technological startups, could shift this sector into top gear if the latest findings went straight into new businesses." >>It is time Australia engages and invests in these areas. We continue to lose our best and brightest and their valuable ideas to the US, Singapore and other progressive nations. All the talk about Silicon Beach Australia is just that - talk.
• Brafton agency reports Consumers becoming critical brand advocates, recommending more companies  "One of the largest benefits of social media marketing is the increased exposure that comes from satisfying a customer." >>Too true. Build a community. Engage with them. Support them. Serve them as you would serve your best customer, and you too will enjoy the power of brand advocates across the social web.
• Orlaith Finnegan posts on socialmediatoday.com Twitter trumps Facebook as primary source of social media intelligence "A recent survey of Market Intelligence decision-makers, conducted by Digimind, reveals that the vast majority (79.2%) monitor social media sites to extract information relating to competitors, industry developments, consumer trends and more. The survey shows that 62.5% of companies monitor Twitter and 69.4% monitor LinkedIn as part of their day-to-day intelligence activities. However, Facebook and Google+ are not regarded as essential sources to monitor, with just 47.2% and 35.2% of companies monitoring these sites regularly." >>Social and traditional media monitoring should be considered by anyone in business. Big data can work for the individual or smaller organisation as well. It's easy, its fast, it can be automated to a good degree.