31.05.12 news

  

• LinkedIn’s Co-Founder Reid Hoffman Says Social Innovation Isn’t Over. Tricia Duryee writing for AllThingsD observes "Despite large-scale successes by Facebook, LinkedIn and Twitter, innovation in the social networking sector is alive and well." >>Frankly, no surprises here - except that he said it.
• Sam Laird notes in Mashable - How the L.A. Kings Are Redefining Sports Social Media "Among professional sports teams, the social media playbook is pretty cut and dried — be enthusiastic yet conservative, engage but don’t offend and it’s definitely better to err on the side of blandness. The NHL’s Los Angeles Kings, however, are tearing that playbook to bits — and it’s working." >>Bland never worked well in any marketing effort. Don't be afraid to engage in a compelling narrative.
• Deborah Sweeney asks: Should LinkedIn Be Considered a Social Media Site? In Socialmediatoday she writes "The forgotten middle child of the social media world, wedged between Facebook and Google+ – neglected, awkward, and always hitting people up for money. It’s always billed itself as being cut from a different cloth than its competitors; a social media site made for business, job seekers and recruiters alike, and could be used to forge connections with fellow colleagues in your field. >> LinkedIn could certainly stand to become a little more social considering the 'networking' platform it considers itself to be.
• Mike Isaac reports Google+ Local: The Search Giant’s More Social Answer to Places "Google rolled out Google+ Local on Wednesday morning, the company’s revamped take on Places and location-based information." >>Almost endless possibilities here. I'm sure Yelp will notice.
• Social Media Marketing: The Art and Science of Building a Brand by Angela Hausman, PhD FREE download of her book by the same name.
• Jonathan Blum writes "Managing social media accounts across Twitter, Facebook, Pinterest and other sites can be overwelming for some business owners. Posting to each can simply require too much attention for time-crunched entrepreneurs. But you don't need to be all things to all people on the social Web." 5 Ways to Master Social Media Multitasking >>And still it should not take you more than 30 minutes a day to successfully engage across relevant social media platforms.
• How well does Social Media Marketing work?