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Tuesday, June 5, 2012
06.06.12 News
Friday, June 1, 2012
02.06.12 News
Content marketing is far more than the new 'buzz' in social media marketing. Joe Lazauskas, the co-founder and CCO of Faster Times Media, put together a nice feature in MashableBusiness looking at Barack Obama's effort around effective content marketing.
The Taylor Brand Counsel Group "sees digitally savvy moms as social media butterflies who flutter around the web connecting and conversing at a rate well above that of normal men. According to the results of their recent survey, these moms are going to be a huge part of the buzz surrounding the London 2012 Olympic Games."
How To Explain Content Marketing To The C-Suite. Jodie Harris writes for B2C "... Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution. ...Content marketing has plenty of research and use case examples available. Search them out and build a business case for it within your organization. ... It also doesn’t hurt to include examples of content marketing done by competitors to make your case."
Michele Linn looks at How to Avoid 7 Productivity Land Mines in Content Marketing for B2C. She writes "There’s no way around it: Content marketing takes a lot of elbow grease and time, but the rewards are great. And, as we’ve shown in this week’s series on productivity, there are plenty of ways to streamline your efforts and make them work more smoothly."
For more news and updates you can visit TalkingHeadMedia.com.au or follow our Scoop.it curated news feed.
The Taylor Brand Counsel Group "sees digitally savvy moms as social media butterflies who flutter around the web connecting and conversing at a rate well above that of normal men. According to the results of their recent survey, these moms are going to be a huge part of the buzz surrounding the London 2012 Olympic Games."
How To Explain Content Marketing To The C-Suite. Jodie Harris writes for B2C "... Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution. ...Content marketing has plenty of research and use case examples available. Search them out and build a business case for it within your organization. ... It also doesn’t hurt to include examples of content marketing done by competitors to make your case."
Michele Linn looks at How to Avoid 7 Productivity Land Mines in Content Marketing for B2C. She writes "There’s no way around it: Content marketing takes a lot of elbow grease and time, but the rewards are great. And, as we’ve shown in this week’s series on productivity, there are plenty of ways to streamline your efforts and make them work more smoothly."
For more news and updates you can visit TalkingHeadMedia.com.au or follow our Scoop.it curated news feed.
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