06.06.12 News

Today's news curated on ScoopIt: A selection of powerful features on content marketing, social media and infographics

02.06.12 News

Content marketing is far more than the new 'buzz' in social media marketing. Joe Lazauskas, the co-founder and CCO of Faster Times Media, put together a nice feature in MashableBusiness looking at Barack Obama's effort around effective content marketing. 


The Taylor Brand Counsel Group "sees digitally savvy moms as social media butterflies who flutter around the web connecting and conversing at a rate well above that of normal men. According to the results of their recent survey, these moms are going to be a huge part of the buzz surrounding the London 2012 Olympic Games."



How To Explain Content Marketing To The C-Suite. Jodie Harris writes for B2C "... Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution. ...Content marketing has plenty of research and use case examples available. Search them out and build a business case for it within your organization. ... It also doesn’t hurt to include examples of content marketing done by competitors to make your case."


Michele Linn looks at How to Avoid 7 Productivity Land Mines in Content Marketing for B2C. She writes "There’s no way around it: Content marketing takes a lot of elbow grease and time, but the rewards are great. And, as we’ve shown in this week’s series on productivity, there are plenty of ways to streamline your efforts and make them work more smoothly."


For more news and updates you can visit TalkingHeadMedia.com.au or follow our Scoop.it curated news feed.

31.05.12 news

  

• LinkedIn’s Co-Founder Reid Hoffman Says Social Innovation Isn’t Over. Tricia Duryee writing for AllThingsD observes "Despite large-scale successes by Facebook, LinkedIn and Twitter, innovation in the social networking sector is alive and well." >>Frankly, no surprises here - except that he said it.
• Sam Laird notes in Mashable - How the L.A. Kings Are Redefining Sports Social Media "Among professional sports teams, the social media playbook is pretty cut and dried — be enthusiastic yet conservative, engage but don’t offend and it’s definitely better to err on the side of blandness. The NHL’s Los Angeles Kings, however, are tearing that playbook to bits — and it’s working." >>Bland never worked well in any marketing effort. Don't be afraid to engage in a compelling narrative.
• Deborah Sweeney asks: Should LinkedIn Be Considered a Social Media Site? In Socialmediatoday she writes "The forgotten middle child of the social media world, wedged between Facebook and Google+ – neglected, awkward, and always hitting people up for money. It’s always billed itself as being cut from a different cloth than its competitors; a social media site made for business, job seekers and recruiters alike, and could be used to forge connections with fellow colleagues in your field. >> LinkedIn could certainly stand to become a little more social considering the 'networking' platform it considers itself to be.
• Mike Isaac reports Google+ Local: The Search Giant’s More Social Answer to Places "Google rolled out Google+ Local on Wednesday morning, the company’s revamped take on Places and location-based information." >>Almost endless possibilities here. I'm sure Yelp will notice.
• Social Media Marketing: The Art and Science of Building a Brand by Angela Hausman, PhD FREE download of her book by the same name.
• Jonathan Blum writes "Managing social media accounts across Twitter, Facebook, Pinterest and other sites can be overwelming for some business owners. Posting to each can simply require too much attention for time-crunched entrepreneurs. But you don't need to be all things to all people on the social Web." 5 Ways to Master Social Media Multitasking >>And still it should not take you more than 30 minutes a day to successfully engage across relevant social media platforms.
• How well does Social Media Marketing work? 

30.05.12 news

• In Checking of staff social media posts to rise Chris Griffith writes in The Australian "Gartner is predicting that monitoring of staff social media activity will become a legitimate part of a corporation's IT operations in the same vein as their monitoring of internal computer usage." >>Always consider what you post publicly.
• The Southcoast Business Bulletin reports: Social media and hiring: laws are changing rapidly "There may be a temptation to use Google or Facebook for researching the applications you receive. Be careful. It could come back to haunt you. >>Not only should you be careful what you look for, you should be mindful of what you post.
• SBS World News Australia observes New York to become global high-tech centre  "Proponents say New York, home to powerful global companies and now exploding with technological startups, could shift this sector into top gear if the latest findings went straight into new businesses." >>It is time Australia engages and invests in these areas. We continue to lose our best and brightest and their valuable ideas to the US, Singapore and other progressive nations. All the talk about Silicon Beach Australia is just that - talk.
• Brafton agency reports Consumers becoming critical brand advocates, recommending more companies  "One of the largest benefits of social media marketing is the increased exposure that comes from satisfying a customer." >>Too true. Build a community. Engage with them. Support them. Serve them as you would serve your best customer, and you too will enjoy the power of brand advocates across the social web.
• Orlaith Finnegan posts on socialmediatoday.com Twitter trumps Facebook as primary source of social media intelligence "A recent survey of Market Intelligence decision-makers, conducted by Digimind, reveals that the vast majority (79.2%) monitor social media sites to extract information relating to competitors, industry developments, consumer trends and more. The survey shows that 62.5% of companies monitor Twitter and 69.4% monitor LinkedIn as part of their day-to-day intelligence activities. However, Facebook and Google+ are not regarded as essential sources to monitor, with just 47.2% and 35.2% of companies monitoring these sites regularly." >>Social and traditional media monitoring should be considered by anyone in business. Big data can work for the individual or smaller organisation as well. It's easy, its fast, it can be automated to a good degree. 

About me - Tim Strube

Tim Strube, CEO, Talking Head Media

I am starting this blog, and a whole new plank in my business, Talking Head Media, to demonstrate one simple point - that with some thought, a little planning, persistence and motivation, anyone can develop a successful social media presence, for themselves, as an entrepreneur, small business, charity or even government department, whether local, state or federal.

I am convinced that you need only spend 30 minutes a day on your social media commitment to succeed and make it pay, if you are engaging with a commercial interest. It's all in the preparation, set-up, and from there-on-out diligent engagement. 

I come to this as having worked with digital/social and traditional media marketing for many years. Trying to stay ahead of the curve I have tried many forms of digital marketing - some successfully, others, frustratingly not so. 

These experiences have allowed me to develop a strategy and process that I believe will work for you without getting in the way of the many commitments we all have to meet with work, family and other interests.

Formerly based in California, I now live in Newcastle, Australia. It’s a great place for my kids to grow up and offers a wide variety of culture, fun and life without the daily burdens of a large city. However, in case I need my ultra-urban fix or a global airport, Sydney is only 2 hours away.

I will be hosting a series of seminars on how you can make your own social media engagement pay in only 30 minutes a day. The workshops will look at platforms, structure, content, engagement and analysis, giving you all the information needed to launch. The first will be in Newcastle, NSW in early August 2012. 

Register your interest here, no matter where you are located. I will keep you posted on dates and locations. 

Going forward in this blog I will be expanding on how anyone can successfully engage with social media in only 30 minutes a day. 

Join me here. Join me at one of my upcoming seminars. Join me across the social-media-sphere on the platform you like best. 

I look forward to engaging with you.

t

PS: I will also be introducing you to a brand new technology that will be another important step in enabling even more people to create a great web-presence. It will be a great anchor for any social media engagement.